Why Platinum ?

“Platinum jewelry combines rarity, durability, and a brilliant white sheen, making it a symbol of timeless elegance. Its strength and purity ensure lasting beauty, while its hypoallergenic nature makes it perfect for sensitive skin. Ideal for those seeking luxury and longevity.”

An epitome of rarity.

Platinum is a rare metal, which makes it valuable and desirable. This rarity also gives it a sense of exclusivity, which adds to its appeal in luxury items.

A promise of purity.

Look for the ‘Pt950’ mark on your platinum jewellery. This is a mark of purity – a promise that your platinum jewellery has been crafted in 95% pure platinum. Amongst the highest standards of purity found in jewellery, it means that you get even more of this rare and precious metal. A fitting marker of staying true to what matters to you, as you #PutLoveFirst.

A promise to last a lifetime.

Platinum’s unique properties make

it a desirable material for Lifetime use.

Durability

Platinum is a very durable metal that can withstand extreme temperatures and harsh environments. It is resistant to corrosion and oxidation, making it an excellent choice for use in high-temperature and corrosive applications.

Hypoallergenic

Platinum is hypoallergenic, which means it is unlikely to cause an allergic reaction in most people. This makes it an ideal material for use in jewelry and other personal items.

Catalytic Properties

Platinum is an excellent catalyst for chemical reactions. It is used in catalytic converters in automobiles to convert harmful gases into less harmful substances.